Senior Marketing Leader • Brand Strategy • Go to Market • Category Growth
I build demand and preference by combining culture, psychology and design with rigorous measurement. At HP I lead consumer growth and brand strategy across India, Sri Lanka and Bangladesh. Earlier at Flipkart and MakeMyTrip I led brand, acquisition and retention across Fashion, FMCG, Electronics and Travel, launching private labels and scaling growth with product, design and media teams.
I focus on full funnel marketing, media effectiveness and category expansion. The work centers on finding why a product matters to the consumer, simplifying the value proposition and pushing it consistently and efficiently, with or without large budgets.
Gurugram, Haryana, India
Brand and strategic growth across India, Sri Lanka and Bangladesh. Led consumer growth, premium devices marketing and brand health programs. Built loyalty and testimonial initiatives and repositioned laptops to expand relevance and penetration.
Led brand and acquisition for Fashion, FMCG, Electronics and Large Appliances. Launched private labels and owned go to market for Fashion, Electronics and Beauty. Partnered with product, design and media to scale growth.
Performance, content and retention marketing. Early core group at Rightstay. Helped shape host app and integrated campaigns.
Managed marketing calendar, research and campaigns for a premium apparel brand in India.
Email: hello@aritrika.com
LinkedIn: linkedin.com/in/aritrika